lifestyle
writer
& editor
wellness • beauty • travel
Hey there!
I'm Jenny
The Short Story...
I'm a writer, editor, and content strategist currently based in Chapel Hill, NC. I have 10+ years of diverse experience in digital marketing, journalism, and content creation.
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The Long Story...
After graduating with a Bachelor's degree in Media Arts and Design, I felt a longing to explore the world around me. So, I packed up my bags and took a position at sea as a Port Shopping Guide and (later) a Media Manager for Carnival Cruise Lines.
After about four years, I continued to follow my passion for travel, living in various locations as a freelance writer, content manager, and editor for several e-commerce brands.
In 2021, I landed a role at the leading digital agency Jellyfish (Brandtech Group) where I worked for three years as a Senior Editorial Content Manager for many global brands in the health and beauty industries.
I absolutely love what I do and I'm most excited about working for brands that are helping to make the world a better place. Colleagues and clients describe me as a passionate, kind, devoted, and eternally optimistic professional who never misses a deadline (or a typo). ​​
Some of the amazing brands I've worked with:
what people are saying about me
background & experience
"All good writing is persuasive writing; persuading the reader to buy what you're selling, to side with you, to believe the tales you tell."
my specialties
lifestyle journalism
I've fine-tuned the art of writing engaging, SEO-optimized articles that will keep readers on the page. I specialize in lifestyle content around health/wellness, travel, and skincare/beauty.
content editing
Accuracy and consistency are essential to any brand's success. I use my keen eye for detail when editing to ensure every piece of content is held to the highest editorial standards.
editorial process
I help take brands through the editorial process, including brainstorming, strategy, editorial calendar planning, quality assurance, publishing, and legal/regulatory review.
content strategy
My expertise in content strategy and planning helps brands to stand out with a unique, strategic framework for success that suits each brand's personality and goals.
content management
I handle end-to-end content management to help you optimize your content performance across all channels, including blog, social, CMS, and website copy.